I was called on to redesign the website of Sweet Buttons, a New York-based brick-and-mortar cupcake and dessert shop. The original site, which co-owner and head baker Karen Ng pieced together, had the basic building blocks of a company homepage, but was not particularly attractive. In addition, featured photos lacked in quality and failed to capture the charm and quirky presentation of her products and her stores. 



After several conversations with Karen, I was able to identify her top priorities for the new design: a clean, minimalist look that highlighted her delightful creations as well as played up the colors of white and purple, which were prevalent in her in-store branding.